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Govt Agencies Requires Branding

The Punch
Sulaiman Adenekan
14 Mar 2008

Marketing experts have said that Federal Government agencies need to re-brand themselves for better positioning, and operational efficiency. The Chief Executive Officer, Platform, Mr. Oliver Okafor in a statement on Thursday said that branding increases public use of service, and the probability that the public would pay attention to the informational messages that the agency was encoding. He said that branding improved the relationship between agencies and its stakeholders, as it helped government’s employees to identify with the mission, thereby making public organisations function better.

He said the brand marketing company was poised to bring medium to large companies brand expertise usually available to large multinationals. Okafor said, ”Investing in your brand, is vital to increasing the value of our organisation. Brand building is an investment that can enhance your bottom line.

”A successful branding programme is multidimensional, companies often focus on a specific marketing project and forget the total package.
”Branding has slowly moved away from naming, into the territory of marketing, because to successfully brand a product or service, you have to market it well.”

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